The mass media's influence on America is huge. We live through media in one shape or another. We grow up on it and whether we trust it or not we are greatly affected by what is said in the media. From the time we are little the media that we watch colors our lives. I grew up on Disney movies and anything that Harrison Ford played in; I listened to NPR on the weekends with my dad and to talk radio in the mornings on the way to school with my mom. I had most songs by Cat Stevens, The Beatles, The Eagles, Bob Dylan, James Taylor and John Denver memorized by the time I was ten and I enjoyed reading Calvin and Hobbes comics. My opinions were greatly shaped by the media I took in and by the media I continue to ingest. Pandora Radio and Google News feeds direct much of my media consumption today.
I want to take a step back and make some brief observations on how media affects politics. I would say that media is the unofficial fourth branch of government. There are a branch of government in that they provide a huge check on what the government does. They do not check the other branches directly but they scrutinize almost everything that the government does and then report that to the people. Government officials are always worried about what their 'public image' is and many of their actions are dictated by how the media will interpret those actions to the public. Will it help them win approval and reelection? Or will is reveal all of the scandals they have been involved with over the years (Bill Clinton?).This can be a too-edged sword. It can keep government official accountable for what they do but it can also cause them to become so engrossed in what their image is that they fail to do their real job or to keep the nation's best interests at the fore front of their minds. They are under a huge microscope 24/7. I do not envy them in the least.
The media also has great influence on the government because it has a great influence on what the public is interested in. Lets take the legal drinking age in the states. Did you know that every individual state has the right to establish its own legal drinking age? Then why is it that all of the states have uniformly adopted a minimum drinking age of 21? Long story short they were many studies in the late '70s and early '80s that showed an increase in auto accidents in states with lower drinking ages. Much of the public became interested in establishing a uniform drinking age in order to cut back on alcohol related accidents. The media reflected this sentiment and the government to notice. They passed the Uniform Drinking Age Act that restricted federal funds to states that had a minimum drinking age lower that 21. They couldn't actually mandate a uniform drinking age but they felt the pressure from the media and did the only thing they could do, they withheld money from the states that would not conform. And you all know that it worked.This aspect of the media can also be good and bad. It can help focus the people on the issues that are most important but it can also distract people from the actual important issues. I would consider media that follows celebrities to be a huge distraction.
Some people say that mass media is all really just a conspiracy and that it is run by the 'man' but I would say that media, when used correctly, is a huge benefit to our society. It is up to us to decide what we will watch.
